Television

CWEP Television Campaigns

CWEP typically alternates two TV spots – one “action” spot and one “awareness” spot – for each television campaign. CWEP usually runs one television campaign per fiscal year, utilizing both network broadcast and cable television outlets.

CLICK HERE for descriptions of CWEP TV spots and to view or download spots.

Spring 2013 CWEP Television Campaign

CWEP ran a television campaign of our 2009 "Overfertilizing" spot in Spring 2013 (2/3/13 to 3/3/13).

Spring 2013 (FY2013, 2 of 2) CWEP Television Campaign Statistics [201 kB Adobe Acrobat file]

Fall 2012 CWEP Television Campaign

CWEP ran a television campaign of our 2007 "Buffer Improvement" spot in Fall 2012 (11/19/12 to 12/2/12).

Fall 2012 (FY2013, 1 of 2) CWEP Television Campaign Statistics [49 kB Adobe Acrobat file]

Spring 2012 CWEP Television Campaign

CWEP ran a television campaign of our 2009 "Overfertilizing" spot in Spring 2012 (2/27/12 to 4/30/12).

Spring 2012 (FY2012, 2 of 2) CWEP Television Campaign Statistics [166 kB Adobe Acrobat file]

Fall 2011 CWEP Television Campaign

CWEP ran a television campaign of our 2007 "Buffer Improvement" spot in late Fall 2011 (11/21/11 to 12/4/11).

Fall 2011 (FY2012, 1 of 2) CWEP Television Campaign Statistics [48 kB Adobe Acrobat file]

Spring 2011 CWEP Television Campaign

CWEP ran a television campaign of our 2009 "Overfertilizing" spot in Spring 2011 (3/12/11 to 4/10/11).

Spring 2011 (FY2011, 2 of 2) CWEP Television Campaign Statistics [72 kB Adobe Acrobat file]

Fall 2010 CWEP Television Campaign

CWEP ran a television campaign of our 2007 "Buffer Improvement" spot in late Fall 2010 (11/23/10 to 12/12/10).

Fall 2010 (FY2011, 1 of 2) CWEP Television Campaign Statistics [81 kB Adobe Acrobat file]

Spring 2010 CWEP Television Campaign

CWEP ran a television campaign of our 2009 "Overfertilizing" spot in Spring 2010 (3/8/10 to 3/28/10).

Spring 2010 (FY2010, 2 of 2) CWEP Television Campaign Statistics [48 kB Adobe
Acrobat file]

Fall 2009 CWEP Television Campaign

CWEP ran a television campaign of our 2007 "Buffer Improvement" spot in late Fall 2009 (11/26/09 to 12/23/09).

Fall 2009 (FY2010, 1 of 2) CWEP Television Campaign Statistics [52 kB Adobe
Acrobat file]

Spring 2009 CWEP Television Campaign

CWEP ran a television campaign in Spring 2009 (2/26/09 to 4/26/09). DENR's Johnny Fishpatrick spot and CWEP's Overfertilizing spot were rotated approximately evenly.

Spring 2009 (FY2009) CWEP Television Campaign Statistics [52 kB Adobe Acrobat file]

Fall 2007 CWEP Television Campaign

CWEP ran a television campaign in Fall 2007 (9/3/07 to 9/16/07). We evenly rotated DENR's Johnny Fishpatrick spot and CWEP's Buffer Improvement spot.

Fall 2007 (FY2008) CWEP Television Campaign Statistics [154 kB Adobe Acrobat file]

Spring 2007 CWEP Television Campaign

CWEP ran a double television campaign in Spring 2007 (3/07 to 5/07). We evenly rotated DENR's Johnny Fishpatrick spot and CWEP's Buffer Improvement spot.

Spring 2007 (FY2007) CWEP Television Campaign Statistics [156 kB Adobe Acrobat file]

Fall 2005 CWEP Television Campaign

CWEP evenly alternated two spots for the Fall 2005 Television Campaign (October, 2005). The “awareness” spot was Rubber Ducky and the “action” spot was Fall Yard Care: Grass and Leaves (bookends).

Fall 2005 (FY2006) CWEP Television Campaign Statistics (Revised) [84 kB Adobe Acrobat file]

Spring 2005 CWEP Television Campaign

CWEP evenly alternated two spots for the Spring 2005 Television Campaign (February to March, 2005). The “awareness” spot was Rubber Ducky and the “action” spot was Fertilizer.

Spring 2005 (FY2005) CWEP Television Campaign Statistics [76 kB Adobe Acrobat file]

2002 CWEP Television Campaign

CWEP evenly alternated two spots for the 2002 Television Campaign (February to November, 2002), a spot on oil leaks and a spot on fertilizer (both customized from footage provided courtesy of the Washington State Dept. of Ecology).

2002 (FY02 and FY03) CWEP Television Campaign Statistics [44 kB Adobe Acrobat file]

Information about Media Statistics

Media campaigns are described by special statistics. For help understanding the terms in the campaign statistics summaries, check out these resources:

Additional Resources

Think Blue San Diego is the San Diego’s stormwater awareness and outreach campaign. They have developed tons of great outreach materials, including the now-familiar Rubber Ducky TV spot!